Adriana Santos
PR · Communications · Editorial

Turning stories into impact.

I’m Adriana, a PR and communications professional with a background in journalism, copywriting and digital content.
This is the first iteration of a new personal portfolio — moving from Notion to a website built and shipped on the Cloudflare stack.

What I do

Communications · Operations · Content

PR & media

Press releases, media relations and coverage monitoring.

Press fleet

Bookings, fleet operations, budgets and reporting.

Editorial & content

Journalism, copywriting and digital content in Portuguese and English.

Current work

Caetano Automotive Portugal · 2024—present
Current role

PR Assistant & Press Fleet Manager

PR · Automotive · Fleet operations

Press releases & media

Drafting press materials and monitoring media coverage.

Press bookings

Coordinating vehicle access for journalists and media.

Campaign impact

Tracking KPIs across events, vehicle loans and press activity.

Fleet operations

Managing availability, inspections, repairs and budgets.

Selected work

Selected editorial work · Portuguese & English
01
Como armazenar energia com gruas e blocos de material reciclado
2023 ↗
02
Esta vila histórica em Portugal é uma das que tem de visitar pelo menos uma vez na vida
2023 ↗
03
Pelas estradas de Portugal ao volante do elétrico Jeep Avenger
2023 ↗
04
Será o ebook mais sustentável do que o livro em papel?
2022 ↗
05
Precociously saving the world
English-language magazine feature · scanned print edition
2019 ↗
06
Amanda Booth: Living the Happy Life
English-language interview · scanned print edition
2019 ↗
About

Writing was the starting point. PR and operations came next.

I work where storytelling, communications and the practical work behind them meet.